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Home › Tag: metrics
Resources, Google Analytics Tools and More
Google Analytics is one of the most widely used tools to measure and evaluate websites. The GA team has worked hard to make it easier and more intuitive than ever before – that means that many of you may never…
10 Ways to Show Value from Your SEO Efforts | Search Engine Journal
It can be hard to show clients value from your SEO campaigns because like in any service-based industry, it is not a tangible product. So over the years of working with clients and managing their search engine optimization strategies, I…
SWIX is like Google Analytics for social media. You wouldn’t run an important web-site without tracking your traffic patterns, nor should you invest in social media without understanding how it’s working for you.
Social Media Today | The 10 Social Media Metrics Your Company Should Monitor
While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your…
Why Good Spreadsheets Make Bad Strategies - The Conversation - Harvard Business Review
We live in a world obsessed with science, preoccupied with predictability and control, and enraptured with quantitative analysis. Economic forecasters crank out precision predictions of economic growth with their massive econometric models. CEOs give to-the-penny guidance to capital markets on…
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